2018 Holiday Shopping Trends

GutCheck Constellation is an agile solution that connects very specific survey data with billions of big data points, giving you a more holistic view of your consumers, including how to effectively reach them. This solution makes big data actionable in a meaningful way, so you can build products and communications that speak directly to your most profitable consumers.

What You'll Learn:

  • Consumers' total budget and planned budget, per person, for gifts this holiday season.
  • The top gift recipients for which consumers plan to buy, as well as the top categories in which they plan to make purchases.
  • Which store locations, online or in person, consumers plan to visit in order to complete their holiday shopping—and how often they plan to shop.