4 Steps to Acquiring Customers from Competitors: Cosmetics Edition

Check out this step-by-step guide on how you can use connected data and audience insights to acquire customers from your competitors.

What You'll Learn:

  • How a connected data approach helps you understand the relationship between attitudinal equity and market share for your brand, so you know how to take action.
  • How you can capitalize on your competitors’ flight risks by knowing which brands have the highest percentage of flight risks for the taking.
  • Recommendations on where to focus efforts to have the most impact when it comes to optimizing during product development.