4 Steps to Acquiring Customers from Competitors: Cosmetics Edition

What You'll Learn:

• How a connected data approach helps you understand the relationship between attitudinal equity and market share for your brand, so you know how to take action.
• How you can capitalize on your competitors’ flight risks by knowing which brands have the highest percentage of flight risks for the taking.
• Recommendations on where to focus efforts to have the most impact when it comes to optimizing during product development.