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Case Study

How GutCheck’s Suite of Research Solutions Helped Guide Noodle’s B2C Business Strategy


Noodle Partners, Inc, a certified B Corp whose mission is to make world-class education more 
accessible, transparent, collaborative, and on-demand than ever, was established in early 2019 
with a set of online offerings via their elite university partners.

Noodle asked GutCheck to help them better understand the B2C online education landscape and get to know their consumer on a much deeper level. Noodle was able to gain a deep understanding of their target audience through an ERG (Exploratory Research Group), followed by an A&U (Attitudes and Usage) study, and rounded out by Persona Connector, an Agile Human  Experience Intelligence solution.




What You'll Discover: 

  • An overview of GutCheck's Agile HXI solution, Persona Connector

  • How an ERG, A&U and Persona Connector were able to help Noodle gain a deep understanding of who their core consumer was and how and where to reach them

  • The actionable results and key recommendations the Noodle team received to help inform their product, creative and media strategies