As part of the GutCheckonomics Wave 4 study in January ’23, we asked a series of questions relating to people’s finances – how they were feeling about their financial outlook, and how they used technology to help manage different financial tasks.
Using Hybrid Natural Language Processing to go beneath the surface, we see that there is still a generally negative outlook for the year ahead, which will undoubtedly impact how people choose to spend and save
their resources. We also see the key role that technology now plays in how people bank, spend, save, and invest their money.
The difference between the self-reported feelings and detected emotions of people's general financial outlook for 2023, as well as the difference by income bracket
A break down of the top entities people would trust for financial advice, broken down by income bracket
The generational differences in how technology is used for financial transactions and planning