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Out of a Pandemic, into a Recession: How Different Generations Are Coping


The latest GutCheckonomics Wave 4 survey (fielded late January 2023) revealed that optimism is beginning to return - at least on the surface. It showed that people across generations overall are starting to feel more positive about their mental health, their stress levels, and their financial outlook, but with a few key differences.

This infographic explores some of the feelings and needs that are ’beneath the surface’, which brands can use to build more empathy towards their target audiences. It also explores where each generation is planning to increase their spend, and how they use both technology and people to help manage their finances.


What You'll Discover: 

  • Which generation’s needs are moving back towards self-actualization

  • The comparison of the increase in stated optimism with how they really feel beneath the surface (based on our unique hybrid natural language processing) 

  • The areas in which each generation expects to increase their spending in the short term

  • The key differences in how each generation is managing their money