GutCheck was joined onstage at Quirk's Chicago in March 2023 by The Clorox Company's Director of Human Insights Center of Excellence to explore how enabling different levels of agility through people, process and partners empowers teams to drive deeper, human-centric insights with consumer empathy at the center – all under the umbrella of “agile”.
Learnings from spear-heading agile research technology and process across an organization.
Perspectives on when to apply DIY & full-service applications to programmatically drive efficiency balanced with depth across teams.
The value of redefining ‘agility’ as ‘flexibility’ by enabling diverse levels of service.