Using Emotion Analytics to Better Understand How Real People are Experiencing Today’s Economic Turbulence

GutCheck was joined onstage at Quirk's LA in February 2023 by Lagunitas Brewing Company's Consumer Insights Manager to explore the question of how can brands cut through the clutter to understand the key changes in people that will actually impact their purchasing behaviors? 

By going deeper and using methodologies like emotion analytics that explore explicit AND implicit measurement to know their audience at a more human level.