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Webinar Recording

Using Emotion Analytics to Better Understand How Real People are Experiencing Today’s Economic Turbulence

GutCheck was joined onstage at Quirk's LA in February 2023 by Lagunitas Brewing Company's Consumer Insights Manager to explore the question of how can brands cut through the clutter to understand the key changes in people that will actually impact their purchasing behaviors? 

By going deeper and using methodologies like emotion analytics that explore explicit AND implicit measurement to know their audience at a more human level.


What You'll Discover: 

  • The value of using emotion analytics to go beneath the surface and understand how people really feel.

  • How people’s core needs have been shifting as the economy swirls around them.
  • Key differences in how each generation is viewing their circumstances and how they feel about the future.