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How to Accelerate Time to Profitability of New Product Innovations

Take a deep dive into why launching a new product isn’t just about your concept succeeding; it is about your new product getting adopted.


Keith Johnson

Chief Product Officer, GutCheck

Matt Lucas

Product Lead, GutCheck

What You'll Learn:

  • How you can use survey and big data to quickly identify and deeply profile your new product’s acceptors
  • The value of gaining a holistic understanding of the consumers you should be targeting
  • How how brands in varying industries uncovered key insights into their audience's personality characteristics, interests, hobbies, and health factors
Download The free eBook