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Webinar Recording

How Next Gen Personas Create Agile Depth

Learn how to turn audience insights into action by up-leveling personas with a focus on personality traits and human needs. Paired with an actionability framework, the result is next-step recommendations and agile depth. We will demonstrate this through a variety of use cases, showcasing timely audience insight at the speed of your decision making.


Renee Smith

Chief Research Officer, GutCheck

Tecla Di Francesco

Product Manager, GutCheck

Donwload this this webinar recording to learn:

  • How to develop consumer and user personas that will improve your innovation strategy
  • Why the combination of implicit and explicit measurements is critical to more actionable personas
  • How you can use personas to identify new product purchase intenders, new opportunity segments, and evolve existing audience segmentations
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