Case Study

How a Craft Brewery Created a Winning Beer Label

Check out the before and after of this brewing company's new beer label design and learn how they used market research to optimize their packaging and gain a competitive advantage.

What You'll Learn:

  • How a combination of qualitative and quantitative agile methodologies identified and refined Alpine's new label design in just a few weeks and in time for production.
  • What specific findings from both phases of research were used to optimize the concept and what final designs looked like.
  • How the team was able to understand and apply their target audience's preferences to help the beer stand out on the shelf.