How a Craft Brewery Created a Winning Beer Label

What You'll Learn:

• How a combination of qualitative and quantitative agile methodologies identified and refined Alpine's new label design in just a few weeks and in time for production.
• What specific findings from both phases of research were used to optimize the concept and what final designs looked like.
• How the team was able to understand and apply their target audience's preferences to help the beer stand out on the shelf.