Check out the before and after of this brewing company's new beer label design and learn how they used market research to optimize their pacakging and gain a competitive advantage.
How a combination of qualitative and quantitative agile methodologies identified and refined Alpine's new label design in just a few weeks and in time for production.
What specific findings from both phases of research were used to optimize the concept and what final designs looked like.
How the team was able to understand and apply their target audience's preferences to help the beer stand out on the shelf.