Case Study

How a Premium Baby Brand Assessed the Competitive Landscape for Product Development

Learn how this team used insights to expand their offerings and understand where their new product would outperform the competition.

What You'll Learn:

  • The value of this type of concept test when it comes to understanding how your products will perform up against your competitors.
  • How this study helped the global product marketing team get ahead of schedule by a full phase of iterative development.
  • How the team found ways to make their product more valuable at the right price long before user testing began.