Case Study

How an Innovation Team Prioritized and Refined New Cosmetics Packaging

See how this beauty team assessed their package line-ups against one another and optimized them for future success.

What You'll Learn:

  • How the team used these results to expand current cosmetics offerings.
  • The evaluations of several different packages and how they could be optimized.
  • The package line-ups that came out on top based on purchase intent, appeal, color, and more.