Beer Consumers' Habits & Preferences

As the beer industry continues to change, especially with the continued rise of craft breweries, a lot of questions arise as to what habits and preferences surround beer drinkers and how women and men differ in those preferences. In order to understand more about these beer drinkers, we compiled data from a variety of studies conducted by us from 2016 to 2017.

What You'll Learn:

  • How frequently import beer is consumed as compared to craft beer.
  • What types of beer are preferred most among beer drinkers.
  • The differences between men and women when it comes to the frequency of consumption of beer and the brands consumed.