Gartner’s recent 2020 CMO Spend Survey revealed that 33% of chief marketing officers cited brand strategy as their most important concern and ranked brand health as the most important metric to track. And that makes sense because you can’t know how to improve your brand if you don’t know where you stand to begin with.
Watch this webinar recording to learn the benefits of tracking your brand's health and how to successfully execute these types of studies.
What You'll Learn: