Case Study

How Bumble Bee Foods Prioritized Ideas Early on During Innovation

Learn how the Bumble Bee innovation team used agile research to uncover attitudes, behaviors, and preferences among a target audience for snacks and occasions.

Download

What You'll Learn:

How the team uncovered barriers for eating tuna as a snack.
The learnings based on a prioritization of each concept based on key metrics.
The preferences for nutritional benefits as well as potential flavor options in forced ranking exercises.

Check Out Some Other Great Resources

View

Research Report

Smart Assistant Customer Journey Exploration

View

Video

Google's Approach to Innovation: Key Takeaways

View

Infographic

3 Steps to Personalizing Products & Messaging to Capitalize On Potential Customers: Cosmetics Edition