Case Study

How Bumble Bee Foods Prioritized Ideas Early on During Innovation

Learn how the Bumble Bee innovation team used agile research to uncover attitudes, behaviors, and preferences among a target audience for snacks and occasions.

What You'll Learn:

  • How the team uncovered barriers for eating tuna as a snack.
  • The learnings based on a prioritization of each concept based on key metrics.
  • The preferences for nutritional benefits as well as potential flavor options in forced ranking exercises.