Case Study

How Bumble Bee Foods Prioritized Ideas Early on During Innovation

Learn how the Bumble Bee innovation team used agile research to uncover attitudes, behaviors, and preferences among a target audience for snacks and occasions.

What You'll Learn:

How the team uncovered barriers for eating tuna as a snack.
The learnings based on a prioritization of each concept based on key metrics.
The preferences for nutritional benefits as well as potential flavor options in forced ranking exercises.

How Bumble Bee Foods Prioritized Ideas Early on During Innovation

What You'll Learn:

Section 3 Headline

Section 3 Point 1

Section 3 Point 2

Section 3 Point 3

Section 4 - Point 1

Section 4 - Point 2

Section 4 - Point 3

Section 5 Title

Section 6 Title

Section 7 Video Title