Overview

CANNIBALIZATION & INCREMENTALITY MEASUREMENT SOLUTION

How will your new product innovation do in market? Our newest agile solution, Cannibalization & Incrementality Measurement, can give you an accurate, in-depth read on cannibalization, switching behavior, and incrementality—quickly and affordably.

Key Questions This Solution Answers:

  • How will this new product launch impact the sales of our current products?
  • Will this new product bring new customers into the category?
  • Will this new product grow the category by stealing share from products in adjacent categories or from occasions where my brand isn't traditionally considered?