Case Study

How Caribou Coffee Got Insights Fast by Leveraging an Agile Qual and Quant Solution

See how Caribou Coffee used agile research to keep their business moving forward seamlessly.

What You'll Learn:

  • How this team was able to assess price expectations.
  • How they prioritized concepts based on overall appeal, purchase intent, uniqueness, relevance, willingness to go out of way to purchase, and perception of quality.
  • Ways they uncovered specific areas of concern or opportunities for optimization per concept.