Going from "Or" to "And": How Caribou Coffee Got Insights Fast By Leveraging an Agile Qual and Quant Solution

See how Caribou Coffee was able to quickly screen concepts with statistical rigor and obtain qualitative feedback to refine concepts in just 5 days.


Mauricio Loria

Sr. Director of Product Innovation & Insights, Caribou Coffee

Martin Payne

COO, GutCheck