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Case Study

How GutCheck’s Innovation Illuminator Helped Purina Identify And Address Kitten Food Purchasers’ Unmet Needs

Learn how Purina explored both the puppy and kitten food purchase experience paths to help identify key opportunities for communications and messaging by utilizing GutCheck's Innovation Illuminator.

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What You'll Learn:

  • How Innovation Illuminator was used to analyze thousands of ‘in-the-wild’, unsolicited pieces of commentary
  • The importance of going beyond sentiment to identify emotions that drive behavior
  • Why contextual emotion matters so much when developing human-centric innovation strategies grounded in empathy