Case Study

HOW CHOBANI LEVERAGED MARKET RESEARCH TO PREDICT THE IMPACT OF A NEW PRODUCT LAUNCH

Learn how Chobani partnered with GutCheck to understand the impact their new product would have on the market including how likely it would be for consumers to change their buying behavior when the new product hits the shelves.

What You'll Learn:

  • How the Chobani team uncovered important dynamics about their target audience to help them zero-in on the right marketing and messaging for their product launch.
  • How the Chobani team gained a strong understanding of how the new product would fare next to Chobani’s existing product lines and those of their competitors.
  • About an agile, cost-effective solution that enables you to measure the impact of cannibalization and incremental revenues within weeks and earlier on innovation cycles.