Case Study

How Clorox Achieved a New Level of Speed and Confidence with Quick Consumer Reads

See how the Clorox team used agile research to create a strong sell-in story for their product lines and fight for the shelf space in both existing and new retailer locations.

What You'll Learn:

  • The results and key findings from the study.
  • How the team refined the concepts, including packaging, flavors, and preparation.
  • How the team was able to do less with more and make confident decisions to efficiently move forward.