Case Study

How Clorox Achieved a New Level of Speed and Confidence with Quick Consumer Reads

See how the Clorox team used agile research to create a strong sell-in story for their product lines and fight for the shelf space in both existing and new retailer locations.

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What You'll Learn:

The results and key findings from the study.
How the team refined the concepts, including packaging, flavors, and preparation.
How the team was able to do less with more and make confident decisions to efficiently move forward.

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