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How to Grow Your Brand: Coffee Category

Learn how you can get a view of your brand's best growth opportunities & new customers you can acquire, including their most powerful purchase drivers.

What You'll Learn:

  • The dynamics of the coffee category, including which brands have potential to grow market share and acquire new customers.
  • How many potential brand switchers exist for one particular brand, including their most powerful purchase drivers and barriers.
  • The benefits of seeing a more holistic view of target consumers based on a combination of needs, buying behaviors, interests, content consumption, and personality insights.