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Research Report

Consumer Electronics Shopper Journey Exploration​

It's no secret that consumer tech products are more pervasive and accessible than ever before. To gain a competitive advantage and grow revenue in a crowded space, it is critical that brands have a comprehensive understanding of how people are shopping for these products. We recently conducted a mixed methodology study that explores exactly that, specifically designed around smart TVs, wearables and tablets.

What You'll Learn:

  • How consumers research technology products and where brands can improve the shopping journey
  • Top purchase considerations and the product features and benefits that matter most to consumers
  • Consumers' decision-making criteria when choosing the electronic devices they will purchase