Research Report

Consumer Electronics Shopper Journey Exploration

It's no secret that consumer tech products are more pervasive and accessible than ever before. To gain a competitive advantage and grow revenue in a crowded space, it is critical that brands have a comprehensive understanding of how people are shopping for these products. We recently conducted a mixed methodology study that explores exactly that, specifically designed around smart TVs, wearables and tablets.

What You'll Learn:

How consumers research technology products and where brands can improve the shopping journey
Top purchase considerations and the product features and benefits that matter most to consumers
Consumers' decision-making criteria when choosing the electronic devices they will purchase

Consumer Electronics Shopper Journey Exploration

What You'll Learn:

Section 3 Headline

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Consumer Electronics Shopper Journey Exploration​

What You'll Learn:

Section 3 Headline

Section 3 Point 1

Section 3 Point 2

Section 3 Point 3

Section 4 - Point 1

Section 4 - Point 2

Section 4 - Point 3

Section 5 Title

Section 6 Title

Section 7 Video Title

Consumer Electronics Shopper Journey Exploration