In the wake of the COVID-19 crisis, consumers are faced with a rapidly changing world that has affected every aspect of life: mental health, economic outlook, daily routines, and even shopping behaviors. As a result, Americans are forming new habits that marketers must understand in order to resonate with their consumer base.
Interesting Stats at a Glance
42%
of consumers are reducing non-essential expenses
78%
of consumers are visiting family members less often
and much, much more...