Research Report

Consumer Mindset, A Day in the Life

In the wake of the COVID-19 crisis, consumers are faced with a rapidly changing world that has affected every aspect of life: mental health, economic outlook, daily routines, and even shopping behaviors. As a result, Americans are forming new habits that marketers must understand in order to resonate with their consumer base.

Interesting Stats at a Glance

42%
of consumers are reducing non-essential expenses

78%
of consumers are visiting family members less often

and much, much more...