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Research Report

Consumer Mindset, Generational Differences

While COVID-19 is changing life for the entire nation, age plays a factor in the way consumers respond to these changes. As a result, it is more critical than ever to understand the new habits and stressors of different age groups in order to connect with these distinct audiences.

Key Questions Addressed:

How has COVID-19 impacted the attitudes and behaviors of different generations?

What messaging will resonate with each of these distinct age groups?