Research Report

Craft Beer Drinkers' Attitudes & Usage

Understand what craft beer drinkers value, what their most common purchase habits are, how craft beer compares to domestic or imported beer, and how they feel about local and corporate brands.

What You'll Learn:

  • Typical beer consumption habits, including volume, styles, and types consumed.
  • Craft beer purchasing habits including brands, locations of purchase, and purchase drivers.
  • Motivation to purchase/consume craft beer, as well as attitudes about consuming craft beer.