A Guide to Creating More Effective & Actionable Personas
Walk through a profile of Walmart online and app shoppers based on GutCheck's recent research, including their top needs & personality traits to understand how to effectively communicate with and reach them.
You'll Learn How To:
Develop a better understanding of your target audience by using implicit & explicit factors such as demographics, lifestyle, and personality.
Identify purchase motivators of specific individuals and groups and how they differ from the general population.
Evaluate how, when, and where to reach consumers and users and activate against them with relevant messaging and creative.