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Do You Truly Know Your Audience?

A Guide to Creating More Effective & Actionable Personas


Walk through a profile of Walmart online and app shoppers based on GutCheck's recent research, including their top needs & personality traits to understand how to effectively communicate with and reach them.

You'll Learn How To:

  • Develop a better understanding of your target audience by using implicit & explicit factors such as demographics, lifestyle, and personality. 
  • Identify purchase motivators of specific individuals and groups and how they differ from the general population.
  • Evaluate how, when, and where to reach consumers and users and activate against them with relevant messaging and creative.


*This research was not commissioned by Walmart