Now more than ever, people expect brands to truly ‘get them’, and to demonstrate this in the way they innovate and create new products, services and experiences.
In order to innovate with empathy and connect deeply with people, brands need to understand the emotions that drive people’s experiences and behaviors, but how do we achieve this deeper level of human understanding, and how can we do it at scale?
Watch recording to learn how GutCheck’s new Human Experience Intelligence solution, Innovation Illuminator, is using advanced Hybrid NLP to help brands, like Pabst Brewing Company, create breakthrough, empathy-driven innovation strategies - in a matter of days.
Watch Recording to:
- Learn why understanding emotion matters for innovation
- Understand why traditional research methods fail to capture emotion effectively
- Discover a new, agile solution to extract authentic, in-context emotions that fuel breakthrough innovation strategies