How Endangered Species Chocolate Brought Their Consumers to Life to Inform a Messaging & Activation Strategy
See how Endangered Species Chocolate gained a deeper understanding of each of their core audience segments allowing them to build out creative and messaging to better reach existing and new consumers.
How the Endangered Species Chocolate (ESC) brand was able to explore their consumers' habits and practices.
How the brand was able to understand media consumption to better target and reach their unique target segments.
What specific communication and creative recommendations resulted from the research that would allow ESC to better message and position their brand to each segment.