Case Study

How Endangered Species Chocolate Brought Their Consumers to Life to Inform a Messaging & Activation Strategy

See how Endangered Species Chocolate gained a deeper understanding of each of their core audience segments allowing them to build out creative and messaging to better reach existing and new consumers.

What You'll Learn:

  • How the Endangered Species Chocolate (ESC) brand was able to explore their consumers' habits and practices.
  • How the brand was able to understand media consumption to better target and reach their unique target segments.
  • What specific communication and creative recommendations resulted from the research that would allow ESC to better message and position their brand to each segment.