How Endangered Species Chocolate Brought Their Consumers to Life to Inform a Messaging & Activation Strategy

What You'll Learn:

• How the Endangered Species Chocolate (ESC) brand was able to explore their consumers' habits and practices.
• How the brand was able to understand media consumption to better target and reach their unique target segments.
• What specific communication and creative recommendations resulted from the research that would allow ESC to better message and position their brand to each segment.