Case Study

How an F500 QSR Accelerated Time to Market and Maximized ROI on a New Product Innovation

Learn how a Fortune 500 QSR company quickly uncovered the best messaging, creative, and media tactics to engage their most profitable consumers by gaining a deeper understanding of those most likely to adopt their new product.

What You'll Learn:

  • How this particular QSR brand was able to understand their new menu innovation's performance and estimate it's potential market impact.
  • How the brand was able to identify a unique audience of early adopters to position their new menu innovation around.
  • What specific messaging and creative recommendations resulted from the research that would allow this brand to activate their new concept in the market.