85% of fast-moving consumer goods fail within 2 years of launch. See how food & beverage professionals are using agile research to save resources and get products to market faster using quality consumer feedback.
What You'll Learn:
A product development framework based on thousands of studies conducted with clients in consumer packaged goods, food & beverage, and more.
A detailed case study broken out by each phase of development, showing you the objectives, results, methodology, timeline, and next steps of each.