Research Report

Female Empowerment in Advertising

Take a look at these insights on how Gen Z, Millennial, and Gen X women perceive empowerment messaging in advertising, including the messaging that resonates with each group.

What You'll Learn:

  • What empowerment means to women in their daily lives, including what they want to see in ads for them to feel relevant.
  • How women react to different female empowerment advertising, messaging, and spokes(wo)men.
  • What products, categories, and brands are most empowering to women and how their advertisements can incorporate female empowerment.