Research Report

Female Empowerment in Advertising

Take a look at these insights on how Gen Z, Millennial, and Gen X women perceive empowerment messaging in advertising, including the messaging that resonates with each group.

What You'll Learn:

What empowerment means to women in their daily lives, including what they want to see in ads for them to feel relevant.
How women react to different female empowerment advertising, messaging, and spokes(wo)men.
What products, categories, and brands are most empowering to women and how their advertisements can incorporate female empowerment.

Female Empowerment in Advertising

What You'll Learn:

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