Case Study

HOW AN AGILE BRAND TRACKER HELPED FOUNDERS BREWING CO. INFORM ITS FUTURE BRAND STRATEGY

See how Founders Brewing Co. leveraged GutCheck’s Agile Brand Health Tracker to better understand their current and potential consumers to guide their future brand strategy.

What You'll Learn:

  • How Founders Brewing Co. leveraged an agile brand health tracker to enable it to drive purchase and loyalty and align around its future brand strategy
  • How the brand uncovered the insights needed to better understand their strengths with current consumers and what key traits non-brand users are looking for
  • How the brand got the actionable insights needed to build alignment and focus across departments
  • The ways in which brand trackers can be used to inform your brand’s marketing and product strategy