Webinar
HOW AN AGILE BRAND TRACKER HELPED FOUNDERS BREWING CO. INFORM ITS FUTURE BRAND STRATEGY
As speed and efficiency have become table stakes, traditional research methodologies have become more agile, allowing for flexibility throughout the development process—from strategic exploratory down to tracking. Founders Brewing Co. is a growing brand in the increasingly competitive craft beer category. To continue to gain share and become a leader in the craft beer space, Founders needed a deeper understanding of the category dynamics and what drives loyalty among consumers to guide future growth and brand strategy.
