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Yogurt Packaging Prioritization

See how this packaged snack food brand further differentiated themselves in the market by improving their product's packaging.

What You'll Learn:

  • How a snack food brand determined a winner among four Greek yogurt packaging concepts.
  • Which packaging was preferred most by yogurt consumers using a key drivers analysis and heatmaps. 
  • How 24-hour concept testing can enable teams to make confident decisions quickly.