Case Study

How Google's Product Team Incorporates User Feedback and Stays Innovative

See how this Google product team uses agile research to gather and apply targeted feedback throughout development to make user-led decisions and create a better experience for users.

What You'll Learn:

  • How this team built the right toolkit, which included the right vendor and methodology for each research need.
  • The different ways they got to know their audience and grounded their research process in that distinct audience.
  • The qualitative and quantitative learnings that helped them optimize logos, names, and more for their app.