Case Study

How Grammarly Used Agile Research to Understand and Engage with Their Target Audience

Learn how Grammarly leveraged exploratory research to uncover unique insights about each of their target audience groups including details on who they are, what they do and their writing goals.

What You'll Learn:

  • How Grammarly got a deeper understanding of their distinct target audiences, helping them optimize their go-to-market strategy.
  • How the brand got the actionable insights needed to innovate and update their service and product marketing plan to meet the needs of their target audiences.
  • Details on the ways in which Grammarly could better engage with their audience segments.