Research Report

Grocery eCommerce Consumer Attitudes & Usage

Learn who is shopping online for groceries and what barriers are keeping others from purchasing their groceries online.

What You'll Learn:

  • The variety of providers, resources, and delivery methods that consumers look to first and/or most often for ordering nondurable groceries online.
  • How often they grocery shop online, and which key grocery food categories (and other items) they are currently purchasing online vs. in-store.
  • The motivations and barriers that exist and where significant differences between gender, generation, and other demographics exist.