Research Report

Grocery Retailer Exploration

See how product labeling, for both generic and traditionally branded products, influences shoppers' decisions in the grocery aisle.

What You'll Learn:

  • Ways this brand was able to use insights to drive product innovation within the generic product category.
  • Insights on shoppers' perceptions of generic brands in terms of quality, value, purchase intent, and more.
  • How shoppers felt about brand equity for generic products compared to traditionally branded products.