Case Study

How InterContinental Hotels Group Optimized Their Online Booking Experience

See how an agile approach gave IHG the flexibility and insights needed to optimize concepts and move forward with confidence.

What You'll Learn:

  • The results and key findings from the study.
  • How the IHG team prioritization and refinement solutions during development.
  • How IHG was able to use the findings to optimize the online booking experience.