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A Modern Look at Personality & Consumer Behavior

In this webinar, we discuss the recent evidence that indicates the neuroscientific basis for the Big 5 personality traits and their implications for consumer behavior and audience activation.



Renee Smith

Chief Research Officer, GutCheck

What You'll Learn:

  • How OCEAN personality types influence consumer behaviors and decision-making.
  • How marketers can leverage individual personality traits and behavioral data to improve their strategy.
Download The free eBook