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Event Recording

What You Should Expect From Persona Development

Watch this webinar to learn how GutCheck brings actionability to persona development. You'll learn how we apply our actionability framework to inform downstream go-to-market efforts for marketing, media, and creative teams.

Speakers

Tecla Di Francesco

Product Manager, GutCheck

Renee Smith

Chief Research Officer, GutCheck

What You'll Learn:

  • The pain points of traditional persona development.
  • Why taking an agile approach will make your personas more actionable.
  • How personas can support product innovation, marketing and messaging, creative development, and media strategy.
Download The free eBook