A Guide to Keeping Respondents Engaged

Keeping respondents engaged and active while taking surveys or participating in discussions is critical to making the most of market research insights. Unfortunately, every so often respondents fail to remain engaged— and that can have a significant impact on research results. Disengaged respondents can lead to poor data quality, lack of confidence in decision making, and additional cost and timing for any re-fielding and analysis. This eGuide features tips on how to keep respondents engaged throughout the research process, ensuring quality data and insights.