Case Study

How Kernel Season's Quickly Identified Winning and Losing Ideas Within Budget

See how this small brand was able to compete in a big-brand environment by gaining and applying quality research results throughout development.

What You'll Learn:

  • Why the team took a two-phase quantitative approach to test multiple concepts.
  • How they were able to confidently respond to a last-minute concept addition.
  • How each of the concepts performed based on purchase intent, appeal, uniqueness, and more.