Case Study

How Research Helped King’s Hawaiian Decide to Enter a New International Market

Learn how King's Hawaiian quickly uncovered the insights needed to validate their decision to move to a new international market and inform their go-to-market strategy.

You'll Learn How:

  • King’s Hawaiian confirmed previous research suggesting they expand into a new geographical market.
  • The company unlocked audience insights regarding potential product usage in the market.
  • GutCheck's research helped improve internal processes at King's Hawaiian to inform and develop future expansion opportunities.