Case Study

How Logitech Gained Invaluable Shopper Insights

See how the Logitech team assessed the shopper experience in the context of the store and its product competitors.

What You'll Learn:

  • Pre-shopping research insights about considerations consumers have before heading to the store.
  • Learnings on product findability and barriers to purchase so the team could understand how to alleviate challenges.
  • Consumer ideas for what they'd like to see in-store in terms of product testing, displays, and packaging.