Case Study

How a Major Financial Company Quickly Optimized Positioning Statements

See how this brand took a blended quantitative and qualitative approach to quickly refine, narrow, and optimize winning messaging statements for their new products and services.

What You'll Learn:

  • How this team explored positioning approaches for strengths and opportunity areas.
  • How they were able to identify the strongest positioning statement that would merit future focus.
  • The importance of refining consumer-facing language to fit with their target audience.