Case Study

How a Major Grocery Retailer Used Design Thinking to Build an Effective Innovation Process

Learn how this consumer insights team used design thinking paired with agile research to build an effective new process and gain more agility.

How this team incorporated a design thinking strategy within their research.
How they combined design thinking with agile market research effectively.
How the consumer insights team can now map ideas to specific unmet consumer needs.

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Research Report

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Infographic