Case Study

How a Major Tech Company Prioritized and Refined App Names for Multiple Markets

See how this consumer research team successfully identified app names for both German and US markets.

What You'll Learn:

  • The research methodologies behind the initiative to rename a high-profile app.
  • The importance of incorporating the voice of the user to help make confident decisions.
  • How the team identified a name that fit with the brand's identity, resonated with users in both countries, and drove more traffic.