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Research Report

Natural Lotion Consumer Segmentation

See how this company used a connected data approach to deeply understand multiple consumer segments and identify a sub-segment that would be receptive to their new product.

What You'll Learn:

  • How Good For All identified the best target consumer segment for their new natural lotion product
  • he media consumption habits and preferences of the target audience, including where they spend their time and how they might be reached
  • Key personality traits of the target segment that helped the team better understand how to effectively design and message the product for ultimate resonance and appeal